The Art of Choosing

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Twelve #ad - Coke or pepsi? save or spend? stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Twelve. In our world of shifting political and cultural forces, and interconnected commerce, technological revolution, our decisions have far-reaching consequences. Sheena iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound.

Every day we make choices. Use the art of choosing as your companion and guide for the many challenges ahead.

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Paradox of Choice, The

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EccoPress #ad - In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. In the spirit of alvin toffler’s future Shock, and how it contributes to anxiety, a social critique of our obsession with choice, dissatisfaction and regret. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse.

By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. This paperback includes a new preface from the author. Whether we're buying a pair of jeans, choosing a doctor, ordering a cup of coffee, applying to college, selecting a long-distance carrier, or setting up a 401k, everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented.

Paradox of Choice, The #ad - As americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures.

Harper collins publishers. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression.

In the paradox of choice, barry schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being.

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Thinking, Fast and Slow

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Farrar, Straus and Giroux #ad - Winner of the national academy of sciences best book award and the los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic. He offers practical and enlightening insights into how choices are made in both our business and our personal lives―and how we can use different techniques to guard against the mental glitches that often get us into trouble.

Harper collins publishers. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation―each of these can be understood only by knowing how the two systems shape our judgments and decisions.

Thinking, Fast and Slow #ad - Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. Thinking Fast and Slow. Major new york times bestsellerwinner of the national academy of sciences best book award in 2012selected by the new york times book review as one of the ten best books of 2011a globe and mail best books of the year 2011 titleOne of The Economist's 2011 Books of the Year One of The Wall Street Journal's Best Nonfiction Books of the Year 20112013 Presidential Medal of Freedom RecipientKahneman's work with Amos Tversky is the subject of Michael Lewis's The Undoing Project: A Friendship That Changed Our MindsIn the international bestseller, Daniel Kahneman, Thinking, Fast and Slow, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think.

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Stumbling on Happiness

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Vintage #ad - Bringing to life scientific research in psychology, cognitive neuroscience, philosophy, this bestselling book reveals what scientists have discovered about the uniquely human ability to imagine the future, and behavioral economics, and about our capacity to predict how much we will like it when we get there.

Stumbling on Happiness #ad - Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink? • why will sighted people pay more to avoid going blind than blind people will pay to regain their sight? • Why do dining companions insist on ordering different meals instead of getting what they really want? • Why do pigeons seem to have such excellent aim; why can’t we remember one song while listening to another; and why does the line at the grocery store always slow down the moment we join it? In this brilliant, witty, and accessible book, renowned Harvard psychologist Daniel Gilbert describes the foibles of imagination and illusions of foresight that cause each of us to misconceive our tomorrows and misestimate our satisfactions.

Thinking Fast and Slow. Harper collins publishers. Vintage Books. With penetrating insight and sparkling prose, Gilbert explains why we seem to know so little about the hearts and minds of the people we are about to become.

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Priceless: The Myth of Fair Value and How to Take Advantage of It

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Hill and Wang #ad - Thinking Fast and Slow. It hasn't taken long for marketers to apply these findings. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In priceless, the bestselling author William Poundstone reveals the hidden psychology of value.

That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. Prices are the most pervasive hidden persuaders of all.

Priceless: The Myth of Fair Value and How to Take Advantage of It #ad - Hill Wang. How? by charging 99 cents. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates. Prada stores carry a few obscenely expensive items in order to boost sales for everything else which look like bargains in comparison. The new psychology of price dictates the design of price tags, wage packages, tort demands, supermarket aisles, real estate offers, "sale" ads, rebates, menus, cell phone plans, and corporate buyouts.

People used to download music for free, then Steve Jobs convinced them to pay. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect.

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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

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Harper Perennial #ad - Vintage Books. Yet these misguided behaviors are neither random nor senseless. Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices.

Thinking Fast and Slow. From drinking coffee to losing weight, underestimate, we consistently overpay, from buying a car to choosing a romantic partner, and procrastinate. Harper collins publishers. They're systematic and predictable—making us predictably irrational. But are we? in this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways.

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions #ad - Harper Perennial. Hill Wang.

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Redirect: Changing the Stories We Live By

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Back Bay Books #ad - Hill Wang. Redirect is a masterpiece. Malcolm gladwellwhat if there were a magic pill that could make you happier, solve a number of your teenager's behavior problems, and close the achievement gap in education? There is no such pill, reduce racial prejudice, turn you into a better parent, but story editing - the scientifically based approach described in REDIRECT - can accomplish all of this.

Redirect: Changing the Stories We Live By #ad - The world-renowned psychologist timothy Wilson shows us how to redirect the stories we tell about ourselves and the world around us, with subtle prompts, in ways that lead to lasting change. Fascinating, and practical, groundbreaking, rEDIRECT demonstrates the remarkable power small changes can have on the ways we see ourselves and our environment, and how we can use this in our everyday lives.

Harper collins publishers. Vintage Books. Harper Perennial. There are few academics who write with as much grace and wisdom as Timothy Wilson. Thinking Fast and Slow. Back Bay Books.

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The Honest Truth About Dishonesty: How We Lie to Everyone--Especially Ourselves

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Harper Perennial #ad - Harper Perennial. Back Bay Books. Hill Wang. Vintage Books. Dan ariely, examines the contradictory forces that drive us to cheat and keep us honest, behavioral economist and the New York Times bestselling author of The Upside of Irrationality and Predictably Irrational, in this groundbreaking look at the way we behave: The Honest Truth About Dishonesty.

From ticket-fixing in our police departments to test-score scandals in our schools, from our elected leaders’ extra-marital affairs to the Ponzi schemes undermining our economy, cheating and dishonesty are ubiquitous parts of our national news cycle—and inescapable parts of the human condition. Drawing on original experiments and research, but entirely human, in the vein of Freakonomics, and Survival of the Sickest, Ariely reveals—honestly—what motivates these irrational, The Tipping Point, behaviors.

The Honest Truth About Dishonesty: How We Lie to Everyone--Especially Ourselves #ad - Used book in Good Condition. Harper collins publishers. Thinking Fast and Slow.

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Nudge: Improving Decisions About Health, Wealth, and Happiness

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Penguin Books #ad - Used book in Good Condition. Unfortunately, we often choose poorly. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink and Daniel Kahneman’s Thinking, Fast and Slow* More than 1. 5 million copies sold* new york times bestseller * named a best book of the Year by The Economist and the Financial TimesEvery day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself.

Nudge: Improving Decisions About Health, Wealth, and Happiness #ad - Hill Wang. Harper collins publishers. Harper Perennial. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Great product! But by knowing how people think, and our society, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, without restricting our freedom of choice.

Back Bay Books. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. Vintage Books. From the winner of the Nobel Prize in Economics, Richard H.

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The Invisible Gorilla: How Our Intuitions Deceive Us

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Harmony #ad - We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. The invisible gorilla reveals the myriad ways that our intuitions can deceive us, but it’s much more than a catalog of human failings. Harper collins publishers. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement.

Back Bay Books. In the process, we think we experience and understand the world as it is, they explain: • why a company would spend billions to launch a product that its own analysts know will fail• How a police officer could run right past a brutal assault without seeing it• Why award-winning movies are full of editing mistakes• What criminals have in common with chess masters• Why measles and other childhood diseases are making a comeback• Why money managers could learn a lot from weather forecasters Again and again, but our thoughts are beset by everyday illusions.

The Invisible Gorilla: How Our Intuitions Deceive Us #ad - Hill Wang. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. Great product! In the invisible gorilla, creators of one of psychology’s most famous experiments, Christopher Chabris and Daniel Simons, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do.

Reading this book will make you less sure of yourself—and that’s a good thing. Broadway Books.

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They Say / I Say: The Moves That Matter in Academic Writing with Readings Fourth Edition

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W. W. Norton & Company #ad - The fourth edition includes an anthology of 40 readings―half of which are NEW―that will prompt students to listen, and write about five important issues, think, including NEW “How Can We Bridge the Differences That Divide Us?” Harper collins publishers. Broadway Books. Harper Perennial. Vintage Books.

. Thinking Fast and Slow. Back Bay Books. The best-selling book on academic writing, with readings The book that has taught millions of students to present their arguments as a response to what “they say” has been expanded to define as broadly as possible who’s included in “they. Readings demonstrate the moves that matter in academic writing and represent a multitude of perspectives.

They Say / I Say: The Moves That Matter in Academic Writing with Readings Fourth Edition #ad - Great product! Used book in Good Condition. Hill Wang.

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